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WebDec 10, 2024 · The Learning Model says that consumers first make purchases to satisfy their basic needs and then move on to meet learned needs. For example, a hungry customer would fulfill their need for food before a learned need to wear trendy clothing. WebAccording to the model, there are six positive "brand feelings" customers can get from a product or service they use: warmth, fun, excitement, security, social approval, and self …
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